Using Inbound Marketing to Sky Rocket Your Business!

Think about the last time someone called you with an “amazing new offer” did you get excited and buy 50 copies of whatever they were selling, or did you hang up the phone? The truth is that traditional sales methods are irrelevant nowadays, cold calling people just isn’t working anymore. Inbound Marketing is a much more effective and efficient strategy that offers a better experience for both your team and your customers! By implementing an Inbound Marketing strategy your Business is sure to sky rocket in no time!

DESIGNING A SYSTEM FOR YOUR BUYER’S PERSONA

Determining  your buyer persona to find the right fit for your company is essential

A Buyer Persona is a semi-fictional representation of your ideal customer based on real data and some select educated speculation about customer demographics, behaviour patterns, motivations, and goals.

Asking questions such as: “What is my persona’s job title?” and “What is my persona looking to accomplish” will help determine how to strategize every aspect of your marketing plan. We take this Buyer’s Persona and help find not just any lead, but the right lead for your company.

DESIGNING A STRATEGY FOR EVERY STAGE OF THE BUYER’S JOURNEY

Understanding where your visitors are in the buyer’s journey is critical to delivering the right content at the right time to the right audience.

The Buyer’s Journey is broken down into 3 Sections:

  • Awareness. Visitors who have realized and expressed symptoms of a potential problem or opportunity.
  • Consideration. Visitors who Have clearly defined and given a name to their problem or opportunity.
  • Decision. Have defined their solution, strategy, method, or approach.

It is essential to determine how far along the buyer’s journey your persona is, so that you can tailor content that is helpful and informative.

HAVING A STRATEGY FOR ATTRACTING THE RIGHT LEADS

Solving your customers problems by leveraging distribution channels.

First we need to understand what it is your audience is looking for. We research what problems or pain points your audience is experience and the questions they are asking, ie how to alleviate the problem.

Next we have to make sure that the content is accessible, leveraging social media, landing pages and SEO. Ultimately creating the right content will bring the right leads to you, but why not use every tool at our disposal to help speed up the process?

CONSTRUCTING A SYSTEM THAT CONVERTS VISITORS INTO LEADS

Humanizing your business and leveraging your buyer’s persona.

Setting up a conversion path that caters to your buyer persona is our priority! People like buying from people, not strangers; it is pertinent to design a strategy that ensures a more personal experience for your clients, by converting more qualified leads that fit your buyer persona.

It’s no longer about obtaining every visitor’s information and hoping they turn into clients, but about converting the right leads into clients.

PROVIDING RELEVANT CONTENT THAT MAKES VISITORS WANT TO WORK WITH YOU

Offering practical solutions and gaining trust.

Everyone is different; having a pre-written message for all of your leads is out-dated and distasteful, people won’t buy into you if they can’t trust you.

Our goal is to design a system that nurtures potential clients into a place of trust by offering solutions to their problems instead of shameful self-promotion; it’s not just about meeting the numbers, it’s about surpassing the customer’s expectations so that they will be delighted to do business with you, without ever having felt harassed.

PROVIDING CONTENT AND SERVICE DESIGNED TO DELIGHT YOUR LEADS AND CUSTOMERS

Turning strangers into brand ambassadors.

Delighting your customers, whether they are strangers, leads, or clients, is fundamental to your marketing strategy and gives you the upper hand to your competition.

Wowing customers at every stage of the buyer’s journey by solving their problems, providing recommendations, and keeping it light and fun ensures that your customers will have a positive experience with your brand, will trust your word and will want to support you in the future.

Benefits & Capabilities

A Strategy That Converts

Having a strategy that converts the right leads into your ideal client

Targeted Marketing

Having content that speaks to your buyer’s persona in all stages of the buyer’s journey

Customer Experience

Delighting visitors and clients with quality content and service above any of your competitors

You’re in Good Company

Here’s some of the businesses that use Bizcrave’s Web Design to create revenue winning customer experience.

Bizcrave has made a marked improvement in sales for our business. They continue, on a daily basis, to come up with new and innovative ways to bring customers to our door.

What kind of money are we talking about?

$4,000-$25,000

MONTHLY

Full Service Inbound Marketing Services

We believe that any money that you spend on your Inbound Marketing is an investment in your future that will return significantly more than the expense. If you’re thinking of Inbound Marketing as an expense, there’s a strong likelihood that you won’t gain anything out of the experience.

Our clients engage our services annually, and invest anywhere from $4,000-$25,000 in their Inbound Marketing monthly. Every project is custom, if you’d like to discuss your goals, click the link below to get started.

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